This article introduces recently IPO-listed companies in Japan while highlighting key challenges, business opportunities, industry trends, and unique business models in the Japanese market.
Green Monster Inc., headquartered in Tokyo, Japan, is a technology-driven company focused on democratizing asset building through digital financial education and investment support. Since its founding in 2013, the company has aimed to empower individuals and organizations in Japan to take control of their financial futures through accessible tools, educational content, and platform services centered on personal finance, investing, and retirement planning.
As of June 2024, the company employs 37 people and operates multiple business lines across consumer (toC), business (toB), and academy (toA) segments. These include the development and distribution of experiential investment learning content, app-based services designed around user needs (“Wish-It-Existed” apps), and comprehensive online financial literacy programs such as FIRE Academy—an initiative that promotes Financial Independence and Early Retirement (FIRE) through structured education.
Green Monster collaborates with financial institutions and corporate partners to deliver white-labeled financial education platforms and OEM investment solutions. It also offers FP (Financial Planner)-led support to retail users via digital channels, focusing on areas such as iDeCo and NISA accounts, asset formation, and retirement strategy.
While detailed revenue or AUM figures were not disclosed, the company reported serving a growing base of financial education users and aims to reach 237,000 total users by scaling its content and expanding strategic partnerships. In addition, the company is actively pursuing business growth through M&A, with recent initiatives targeting platform enrichment and customer acquisition acceleration.
Looking forward, Green Monster Inc. intends to lead the next wave of financial empowerment in Japan by continuing to bridge the gap between financial knowledge and action. Its mission is to build a society where everyone can access the tools and understanding necessary to achieve long-term financial well-being.
| Company Name | Green Monster |
| Headquarters | 1-3-8 Tomigaya, Shibuya-ku, Tokyo, No. 22 SY Building |
| Website | https://greenmonster.co.jp/ |
| Year of Establishment | 2013/7/29 |
| Listing Date | 2024/3/29 |
| Industry | Service industry |
| Business Overview | ・Experiential Investment Learning Content Business ・Internet Marketing Business ・“Wish-It-Existed” App Distribution Business |
| Representative (CEO) | Akira Ogawa |
| Number of Employees | 36 (as of /2024/1/31) |
| Stock Exchange | Tokyo Stock Exchange Growth |
| Auditor | Taiyo |
| Lead Underwriter | Mizuho Securities |
| Market capitalization (at opening price) | 5,423 million yen |
| PER (at opening price) | 34.12 |
| Major shareholders (Top 3) | •Akira Ogawa(46.76%) •WM Growth No. 4 Investment Limited Partnership (24.28%) •Arisa Fujisawa (11.47%) |
This document has been prepared based on information available at the time of the research. While we strive for accuracy, we do not guarantee the completeness or correctness of the information provided. This document is for informational purposes only and does not constitute investment advice or a recommendation. Readers are encouraged to conduct their own verification and due diligence before making any decisions.
Source: Tokyo IPO, Official Website, Yahoo! Finance
